In short
Fish for Naughty Singles is a UK casual dating site for adults 18+, run by Ambervine Inc, a Delaware company based in Newark, Delaware, USA. It runs on a shared platform, so profiles are shared with partner sites in the same network. The billing name for card payments is shown at checkout. Contact is through the members help centre.
| Run by | Ambervine Inc |
|---|---|
| Registered address | 131 Continental Drive, Suite 305, Newark, DE 19713, USA |
| Who can join | Adults 18+ |
| Billing name | Shown at checkout |
| Contact | Members help centre |
Fish for Naughty Singles is a casual dating site for adults in the UK, aimed squarely at people trying it for the first time. The idea is simple: no-strings dating is far more enjoyable when you know what to expect, so alongside the site itself we publish plain guides on profiles, first messages, first meet-ups and staying safe.
Who runs it
Fish for Naughty Singles is run by Ambervine Inc, a Delaware company, 131 Continental Drive, Suite 305, Newark, DE 19713, USA. Memberships are billed under the billing name shown at checkout, which may not be the site's own name, so check it before you pay.
The site runs on a shared dating platform. Profiles are shared with partner sites in the same network, so members who joined through another site can see your profile and message you, and you can see theirs. A profile shows which site its owner joined through. You can read more about this on how it works.
What the site is, and isn't
Fish for Naughty Singles is for consenting adults, 18 and over, who want casual dating and are happy to say so. It isn't a place for anyone under 18, for pressure, or for explicit photos: images are reviewed before they appear and the rules don't allow nudity or lingerie.
| It is | It isn't |
|---|---|
| Casual, no-strings dating for adults 18+ | A relationship or matchmaking service |
| Free to join, browse and build a profile | Free to read and reply to messages |
| Photos reviewed against image rules | A check on who members say they are |
| Written for UK first-timers | A site that rushes anyone to meet |
We're straight about what's checked. Photos are reviewed; what members write about themselves isn't. ID verification is an optional, paid badge. We don't call profiles "verified" or "real", and we don't publish member numbers, testimonials or success stories, because we can't stand behind them. What it costs is on the prices page, and the essentials are on one page in key facts.
How we write our guides
Our guides are written by the Fish for Naughty Singles editorial team for people who are new to casual dating and a bit nervous about it. The principles we stick to:
- Product facts come from the members area's own policies, and we only describe features that exist.
- Outside facts, such as helpline numbers, laws and the names of reporting services, link to the official source, and each page shows when it was last updated.
- Differences across the UK are spelled out. Reporting lines and some laws differ between England and Wales, Scotland and Northern Ireland, and we say which applies where.
- Example profiles and messages are labelled as examples. They're not real members.
- Safety and consent come first, in every guide, not just on the safety page.
If you're new, start with the beginner's guide to casual dating.
How to contact us
Everything goes through the members help centre:
- Account, login and billing questions, including cancelling and refunds.
- Reporting a member or profile. Give their username and a short description of what happened, and keep screenshots. If you're in danger or something criminal has happened, contact the police first (999 in an emergency, 101 otherwise).
- Mistakes on this website. Tell us the page address and what's wrong, and we'll check it and put it right.
Membership is governed by the members area terms. This information website has its own terms of use and privacy policy, linked at the foot of every page.
Questions people ask
Is Fish for Naughty Singles a UK company?
No. The site and its guides are written for adults in the UK, but it is run by Ambervine Inc, a company registered in Delaware, USA, at 131 Continental Drive, Suite 305, Newark. Membership is governed by the members area terms, which apply Delaware law, while UK consumers keep the protections they have under UK law.
How do I report a profile?
Through the members help centre. Give the member's username, say briefly what happened and when, and keep screenshots of the chat and their profile in case they're needed. If you're in danger or a crime has happened, contact the police first: 999 in an emergency, 101 otherwise.
I've spotted a mistake on this website. Who do I tell?
Let us know through the members help centre, with the address of the page and what's wrong. If it's a phone number, law or service name, a link to the official source helps us check it quickly. We'll review it and update the page, and the date at the top changes when we do.
Why is it called Fish for Naughty Singles?
The name has a light fishing theme (cast a line, see who bites), with 'naughty' standing for playful, no-strings dating between consenting adults. The tone is cheeky rather than explicit: the guides are written to be friendly and practical, and the image rules don't allow nudity or lingerie.
Keep reading
- Casual dating for beginners: what it's really likeWhat casual dating really means, how to say what you want, a first-week plan and how consent works.
- First messages for casual dating: what gets a replyExample openers, how flirty is too flirty, keeping a chat going, swapping numbers and the warning signs.
- Your first casual meet-up: a safety checklistWhat to sort before, during and after a first casual meet-up, from telling a friend to getting home.
- Writing a casual dating profile that's honest and funExample profiles to adapt, a before-and-after rewrite, and how to choose photos and protect your privacy.
Sources
Checked 18 October 2026. Spotted something out of date? Tell us.